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We are so excited to launch our new page. Here is a small sample of what we will be bringing for you. Please keep coming back so we can keep up this great content to help you move your SEO business forward.

Search engines primarily exist to provide the end users with results that are relevant to each search. SEO campaigns should be built on the understanding of how your target audience searches around the chosen industry, products or services.

The major point is understanding the intent behind each and every given keyword search. The end user wants to find specific information or products, and all of the search engines have advanced algorithms that get better every day, and huge amounts of traffic that they analyze to determine which results are the best match for each keyword.

Understanding broad categories of intent can be crucial to developing a search engine optimization and content strategy for targeting not only the keywords but the intent behind each of the keywords.

In this article, we take you on a journey to better understand it and how to categorize your keywords based on intent to help provide a more solid foundation for your search engine optimization (SEO), SEM and Content Marketing.

Understanding searchers intent

In my eyes, search engine marketing, SEO, or paid methods is strategically simple. In my mind, this is very binary.  If you are a roofer in a town, and someone searches for “roofer” plus the name of the before mentioned town, then there is a decent chance you are providing what searcher needs.

Unfortunate for many people, commercial terms are highly competitive across paid and organic searches. For our SEO’s we are very excited about this because we kill it for our clients. We understand the basics from a very fundamental level and execute from that level. For almost all businesses, there are plenty of opportunities for branding and targeting customers.